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McDonald's total assets for the quarter ending March 31, 2020 were $50.568B, a 8.83% increase year-over-year. McDonald's total assets for 2019 were $47.511B, a 44.8% increase from 2018. McDonald's total assets for 2018 were $32.811B, a 2.94% decline from 2017. McDonald's total assets for 2017 were $33.804B, a 8.96% increase from 2016. Jan 19, 2016 · Coca-Cola is now expanding the marketing strategy globally after what CMO Marcos de Quinto called a “successful trial”. To support the changes, the soft drink brand has worked with four different agencies – Mercado-McCann, Sra. Rushmore, Santo, and Oglivy & Mather New York – and will launch 10 TV ads across 2016..